Marseille
Initial training, Continuing education
Number of credits: 120
This distance-learning DU is designed for people wishing to acquire the theoretical knowledge and practical skills needed to understand the Silver Economy , or to manage an innovative Silver Economy company.
Selon votre projet et vos objectifs, vous avez le choix de vous inscrire :
- Au diplôme complet (5 unités),
- Sous forme modulaire :
- Module 1 : Connaissances des publics et de la Silver Economie (unités 1 et 2),
- Module 2 : Créer et développer son entreprise dans la Silver Economie (unités 3 et 4),
- A la carte à une ou plusieurs unités.
Pour la première année d'ouverture, nous offrons la possibilité de bénéficier d'une aide pour réduire les frais d'inscription au diplôme complet ou aux différents modules. L'aide sera attribuée après examen des dossiers par la commission d'admission.
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Objectives
- Gain a better understanding of the challenges of the longevity revolution, as well as the silver economy and its players.
- Gain a better understanding of the innovation process in the longevity economy.
- Train current and future project leaders in the methodology needed to move from idea to entrepreneurial project.
- Raise awareness of innovation in the silver economy among institutional players and students in initial training.
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Target audience
- Holders of an entrepreneurial project in the Silver Economy.
- Students in initial training.
- Employees of public authorities.
- Executives from companies or healthcare establishments wishing to deepen their knowledge of the Silver Economy, its players and funders.
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Admission requirements
Admission is by application, with the possibility of validation of professional experience.
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Mandatory prerequisites
Hold a 3-year higher education diploma.
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Structure and organization
This D.U. is structured into 5 teaching units. Units 1, 2, 3 and 4 can be taken and validated separately. Each unit comprises 30 hours of teaching, organized on the basis of one full week per month over a six-month period (January-June).
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Knowledge to be acquired
- Multidisciplinary knowledge of senior citizens.
- Knowledge of the Silver Economy.
- Research-innovation relations.
- Methodology, business models and business creation strategies.
- Marketing and communication techniques.
- Law and ethics of Silver Economy companies.
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Skills to be acquired
- Project Management.
- Innovation Management.
- Budget management.
- HR management.
- Business plan.
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Internships and supervised projects
The course does not involve an internship, but a tutored project (Unit 5).
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Career opportunities
This highly specialized training program is designed above all to enable the creation of innovative companies dedicated to longevity.
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Partnerships
This training course has been designed by and for players in the Silver Economy. It is supported by OIR Région Sud, Silver Valley, Silver Eco, Age Economy, Pôle service à la Personne Sud PACA, Gérontopôle-sud, SATT Sud-Est, CISAM, Chaire Active Aging, and Chaire Légitimité Entrepreneuriale.
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Helping you succeed
Students are not allowed to repeat a year. Highly-qualified Silver Economy experts will be on hand to help you prepare your final project before and during Unit 5.
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Study abroad
This diploma is not linked to an international program.